Jonah Lehrer, Niall Ferguson, the lecture economy

They apparently had the same problem — their brand was “person who writes books” but their actual business model became “person who gives lectures for five-figure fees.”  The demands of the two roles are very different.

Ideally, a public lecture should be an advertisement inducing people to read your book and engage with your argument presented in full.  What a disaster if the book becomes an advertisement for the lecture instead.

Update:  Stuff on this theme is all over the place today:  here’s Daniel Drezner on “Intellectual Power and Responsibility in an Age of Superstars” and Justin Fox on “the rage against the thought-leader machine.”  Both pieces are great.

Tagged , , ,

One thought on “Jonah Lehrer, Niall Ferguson, the lecture economy

  1. […] through the blog of a real life friend of mine, I stumbled across a brief discussion of Niall Ferguson and Jonah Lehrer along with a bunch of links to more complete discussions. My favorite of the group was Justin […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 590 other followers

%d bloggers like this: