Apparently Facebook is said by some to be valued at $75 billion. Facebook’s revenue, just under $2b last year, derives mostly from online ads.
I visit Facebook most days and was only dimly aware that it had ads. I just looked, and yes, they’re there: not on the main newsfeed page, but on my profile page. I’m trying to get my head around the fact that buying Facebook ad space is a good investment.
Question: have you ever clicked on a Facebook ad? Have you ever clicked through and then purchased?
Secondary (or maybe really prior) question: Does it matter to advertisers whether Facebook users click? Or is the point just to put the name of the product in the corner of people’s eyes, for brand awareness?
Anticipated objections: 1. Yes, I know the readers of this blog are not a good sample of FB users. 2. No, I don’t think “businesses wouldn’t buy ads if they weren’t effective” is obviously correct, though it does carry some force.
Update: Reader Rod Carvalho points out that the same question applies to Google — so feel free to answer that too!