The jacket copy for the paperback of Sheila Heti’s novel How Should A Person Be? starts, in large bold type:
By turns loved and reviled upon its U.S. publication…
That’s pretty bold jacket copy writing, to come right out and say that the book you’re considering buying was reviled!
In fact, it was very good. One thing I like about it is the way that the title seems to leave room for an invisible adjective which shifts the sense of “How,” i.e.
How ______ should a person be?
where the implicit word in the blank space shifts around a lot as the novel progresses.