Something — a rabbit, it turned out — died underneath my porch. We could smell it but we couldn’t see it. Some people wouldn’t mind handling this themselves, but none of those people are me, so I called AAAC Wildlife Removal. The guy got out of his truck, sniffed around the porch, looked me right in the eye and said, “You never get used to the smell of death.” That alone was worth the price.
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Quomodocumque 
It could be theatrics they do for first-time customers, to impress the seriousness of the task and increase the odds of repeat business.
Unfortunately, I suspect people do get used to the smell of death, see for instance the beginning of the 20th century. However, we should try to be positive, nothing smells better than a new baby!