Tag Archives: airlines

What’s so great about JetBlue?

JetBlue is changing its practices to run more like other airlines, and people are going nuts.

While all other airlines save Southwest switched to charging for checked bags, JetBlue made a free bag part of its unique selling proposition

What does United charge for checked bags?  $25, I think.  According to Google Flights, and a NYC-Chicago round trip costs $303 on JetBlue, $250 on United.  So you get your choice — pay your fifty bucks in extra airfare, or pay it in bag fees.  I’m not sure why the former is more customer-friendly.  It’s certainly not more friendly to me, since I rarely check.

Then there’s the seat issue:

Starting in 2016, JetBlue will stuff 15 more chairs on its Airbus A320s, bringing the seat count per aircraft to 165 from 150. That means JetBlue will fly its A320 at a higher seating density than many major competitors, including United Airlines (138-150 seats), US Airways (150) and Virgin America (146-149).

In other words:  customer-friendly JetBlue is now operating at the same density as USAir and a higher density than United and Virgin Atlantic!

I sympathize with JetBlue here.  People seem to want to pay a low base fare and then pay for things a la carte.  Food in the airport is much better than it used to be and people would rather pay 10 bucks for a sandwich (or bring food from home) than buy a more expensive ticket and eat airline food.  People would rather watch their own stuff on a tablet than buy a more expensive ticket and watch the airline’s stuff on a seatback.  And etc. and etc.  I think the one thing people do want is more room to sit.  But if you want to pay $50 extra for that, you can do it on the big three by buying a premium coach seat at checkin.

OK, to be fair, this actually costs more like $50 each way.  On the other hand, United Economy Plus gives you 37 inches of seat pitch; a standard JetBlue seat is 34, and a standard United seat 33.

 

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Why does United want to charge me $800 for premier status?

I flew a lot (by my standards) on United last year, including a trip to Israel, and came about 5,000 miles short of qualifying for their lowest tier of premier status.  I got a flyer from them in the mail saying I could make up the difference with cash — but it turns out the cash cost of making up the 5,000 mile gap is $800.  This is not an attractive offer.  I’ve had premier status on United before, and it was pleasant, but not $800 pleasant; I think I was upgraded maybe a couple of times over the course of the year, and I’m not sure what real benefit I got from getting to board first.

Still, those benefits would be enough to make me more likely to choose United, especially for longer trips when the chance of upgrade and access to the Economy Plus seats means more.  So why are they asking for so much money, I wonder? Wouldn’t just giving me premier status be a good value for United?

The threshold has to be somewhere:  somehow they’ve calculated that the people who fly 25,000 miles a year are the ones whose business they want to attract with premier.  But of course I did fly that much last year; just not all with United.  So my question is:  doesn’t United know this?  I am not the kind of guy who’s careful to log out of Facebook and Google before buying a plane ticket, so lots of data vendors know which plane tickets I’ve bought.  I would guess United knows that I spend money with other airlines, which is foregone revenue for them.  Or do they not actually know this?

It’s also possible that premier is a money-loser for United, and they don’t want so many people to have the status.  (Maybe they make enough money selling those Economy Plus seats a la carte that it doesn’t make sense to let a lot of people claim them free?)  Evidence for that:  they’re making premier status harder to get.

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